Customer relations
Overview
| Works: | 11 works in 10 publications in 10 languages | |
|---|---|---|
Titles
The power of understanding people : the key to strengthening relationships, increasing sales, and enhancing organizational performance
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
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Behavioral marketing : delivering personalized experiences at scale
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Customer-centric marketing : build relationships, create advocates and influence your consumers
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The experience : the 5 principles of Disney service and relationship excellence
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Inbound selling : how to change the way you sell to match how people buy
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Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention
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Sales enablement : a master framework to engage, equip, and empower a world-class sales force
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Experiential marketing : consumer behaviour, customer experience and the 7Es
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User research : improve product and service design and enhance your UX research
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Subjects