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Sales enablement : a master framewor...

Matthews, Byron (1973-)

Sales enablement : a master framework to engage, equip, and empower a world-class sales force

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a master framework to engage, equip, and empower a world-class sales force
作者:	MatthewsByron, 1973-
其他作者:	SchenkTamara, 1967-
出版地:	Hoboken, New Jersey
出版者:	Wiley;
出版年:	2018
面頁冊數:	xvii, 234 p.ill. : 24 cm.;
標題:	Selling -
標題:	Leadership -
標題:	Customer relations -
標題:	Teams in the workplace -
附註:	Includes index
ISBN:	9781119440277
內容註:	Machine generated contents note: Acknowledgments About the Authors About Miller Heiman Group About CSO Insights Part One Introduction Chapter 1 The Science of Selling Part Two Laying the Foundation Chapter 2 The Many Facets of Sales Force Enablement Chapter 3 The Customer's Path Chapter 4 The Enablement Charter Part Three Enablement Services Chapter 5 Content Services Chapter 6 Training Services Chapter 7 Coaching Services Chapter 8 Value Messaging: Creating Consistency for Maximum Impact Part Four The Inner Workings of Enablement Chapter 9 Formalized Collaboration Chapter 10 Integrated Enablement Technology Chapter 11 Enablement Operations Chapter 12 Measuring Results Part Five Where to Go from Here Chapter 13 Enablement Maturity: Where Are You Now and What to Do About It Chapter 14 The Future of Selling Starts Now

Sales enablement : a master framework to engage, equip, and empower a world-class sales force
Matthews, Byron

Sales enablement : a master framework to engage, equip, and empower a world-class sales force / Byron Matthews, Tamara Schenk - Hoboken, New Jersey : Wiley, 2018. - xvii, 234 p. ; ill. ; 24 cm..
Machine generated contents note: Acknowledgments About the Authors About Miller Heiman Group About CSO Insights Part One Introduction Chapter 1 The Science of Selling Part Two Laying the Foundation Chapter 2 The Many Facets of Sales Force Enablement Chapter 3 The Customer's Path Chapter 4 The Enablement Charter Part Three Enablement Services Chapter 5 Content Services Chapter 6 Training Services Chapter 7 Coaching Services Chapter 8 Value Messaging: Creating Consistency for Maximum Impact Part Four The Inner Workings of Enablement Chapter 9 Formalized Collaboration Chapter 10 Integrated Enablement Technology Chapter 11 Enablement Operations Chapter 12 Measuring Results Part Five Where to Go from Here Chapter 13 Enablement Maturity: Where Are You Now and What to Do About It Chapter 14 The Future of Selling Starts Now.
Includes index.
ISBN 9781119440277ISBN 9781119440307ISBN 9781119440291
SellingLeadershipCustomer relationsTeams in the workplace

Schenk, Tamara

Sales enablement : a master framework to engage, equip, and empower a world-class sales force
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