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The rise of the platform marketer : ...

Dempster, Craig

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
作者:	DempsterCraig,
合作者:	LeeJohn, 1974-
出版地:	Hoboken, New Jersey
出版者:	John Wiley & Sons, Inc;
出版年:	2015
面頁冊數:	xii, 228 p.ill. : 23 cm.;
標題:	Internet marketing -
標題:	Internet advertising -
標題:	Relationship marketing -
標題:	Social media - Marketing -
標題:	Customer relations -
摘要註:	Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer The Platform Marketer. This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include: Customer Identity managementAudience managementConsumer privacy and complianceMedia and channel optimizationMeasurement and attributionExperience creation and designTechnology Stack
ISBN:	9781119059721
內容註:	The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Dempster, Craig

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee - Hoboken, New Jersey : John Wiley & Sons, Inc, 2015. - xii, 228 p. ; ill. ; 23 cm..
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
Includes bibliographical references and index.
ISBN 9781119059721ISBN 1119059720
Internet marketingInternet advertisingRelationship marketingSocial mediaCustomer relations -- Marketing

Lee, John

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
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