Branding (Marketing)

Overview
Works: 42 works in 42 publications in 42 languages
Titles
World branding : concept, strategy and design by: (Language materials, printed)
Brand Atlas : Branding intelligence made visible by: (Language materials, printed)
Brand relevance : making competitors irrelevant by: (Language materials, printed)
Big brand theory by: (Language materials, printed)
Touch branding by: (Language materials, printed)
Brand relevance : making competitors irrelevant by: (Language materials, printed)
Positioning the brand : an inside-out approach by: (Language materials, printed)
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