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Digital Type Design for Branding : D...
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Boss, Stephen
Digital Type Design for Branding : Designing Letters from Their Source
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
Designing Letters from Their Source
作者:
BossStephen,
出版地:
Boca Raton, FL
出版者:
CRC Press;
出版年:
2018
版本:
1st ed.
面頁冊數:
v, 214 p.col, ill. : 23 cm.;
標題:
Branding (Marketing) -
標題:
Web typography -
標題:
Typography, Web -
標題:
Brand name products - Marketing -
附註:
Includes bibliographical references
摘要註:
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher
ISBN:
9781498777209
Digital Type Design for Branding : Designing Letters from Their Source
Boss, Stephen
Digital Type Design for Branding
: Designing Letters from Their Source / Stephen Boss - 1st ed.. - Boca Raton, FL : CRC Press, 2018. - v, 214 p. ; col, ill. ; 23 cm..
Includes bibliographical references.
ISBN 9781498777209ISBN 9780815365532
Branding (Marketing)Web typographyTypography, WebBrand name products -- Marketing
Digital Type Design for Branding : Designing Letters from Their Source
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