建國科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

圖書館個人資料蒐集告知聲明

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Global fashion brands : style, luxur...

Hancock, Joseph

Global fashion brands : style, luxury & history

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	style, luxury & history
其他作者:	HancockJoseph,
出版地:	Bristol
出版者:	Intellect;
出版年:	2014
面頁冊數:	xvi, 295 p.ill., ports. : 23 cm.;
標題:	Brand name products - History -
標題:	Brand name products -
標題:	Branding (Marketing) -
標題:	Fashion merchandising -
標題:	Fashion - History -
標題:	Luxury goods industry - Management -
附註:	Includes bibliographical references
摘要註:	Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion
ISBN:	978-1-78320-357-4

Global fashion brands : style, luxury & history
Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II ... [et al.] - Bristol : Intellect, 2014. - xvi, 295 p. ; ill., ports. ; 23 cm..
Includes bibliographical references.
ISBN 978-1-78320-357-4ISBN 1-78320-357-9
Brand name productsBrand name productsBranding (Marketing)Fashion merchandisingFashionLuxury goods industry -- History -- History -- Management

Hancock, Joseph

Global fashion brands : style, luxury & history
LDR:01254cam0 2200205 450 001 353568
005 20141129055110.0
009 889726497
010 1 $a 978-1-78320-357-4 $b pbk. $d NT2082
010 1 $a 1-78320-357-9 $b pbk.
100 $a 20150811d2014 m y0engy50 ba
101 0 $a eng
102 $a gb
105 $a ac a 000yy
200 1 $a Global fashion brands $e style, luxury & history $f edited by Joseph H. Hancock II ... [et al.]
210 $a Bristol $a Chicago $c Intellect $d 2014
215 1 $a xvi, 295 p. $c ill., ports. $d 23 cm.
300 $a Includes bibliographical references
330 $a Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion
606 $a Brand name products $x History $2 lc $3 329675
606 $a Brand name products $2 lc $3 269288
606 $a Branding (Marketing) $2 lc $3 269291
606 $a Fashion merchandising $2 lc $3 65764
606 $a Fashion $x History $2 lc $3 270986
606 $a Luxury goods industry $x Management $2 lc $3 329676
676 $a 658.827 $v 23
680 $a HF5415.1255 $b .G56 2014
702 1 $a Hancock $b Joseph $3 329674