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Brand built : branding buildings & t...

RHED Publishers (Singapore)

Brand built : branding buildings & the builders

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	branding buildings & the builders
其他團體作者:	RHED Publishers (Singapore)
出版地:	Singapore
出版者:	RHED Publishers;
出版年:	2016
面頁冊數:	302 p.ill. (chiefly col.) : 26 cm;
標題:	Corporate image - Design -
標題:	Branding (Marketing) -
標題:	Commercial art -
標題:	Graphic arts -
標題:	Logos (Symbols) - Design -
標題:	Trademarks - Design -
標題:	Real estate business - Marketing -
標題:	Construction industry - Marketing -
標題:	Architectural firms - Marketing -
標題:	Buildings - Marketing -
附註:	Includes indexes
摘要註:	As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand
ISBN:	978-981-09-9030-5

Brand built : branding buildings & the builders
Brand built : branding buildings & the builders / curated, edited and designed by RHED Publishers - Singapore : RHED Publishers, 2016. - 302 p. ; ill. (chiefly col.) ; 26 cm.
Includes indexes.
ISBN 978-981-09-9030-5
Corporate imageBranding (Marketing)Commercial artGraphic artsLogos (Symbols)TrademarksReal estate businessConstruction industryArchitectural firmsBuildings -- Design -- Design -- Design -- Marketing -- Marketing -- Marketing -- Marketing

Brand built : branding buildings & the builders
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