Creating a brand identity : a guide ...
Slade, Catharine.

 

  • Creating a brand identity : a guide for designers
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: a guide for designers
    作者: SladeCatharine.,
    出版地: London
    出版者: Laurence King Publishing;
    出版年: 2016.
    面頁冊數: 160 p.ill. (chiefly col.) : 23 cm.;
    標題: Advertising - Brand name products. -
    標題: Brand name products. -
    標題: Branding (Marketing) -
    標題: Trademarks - Design. -
    摘要註: Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
    ISBN: 9781780675626
    內容註: Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
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