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Designing brand identity : an essential guide for the whole branding team

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an essential guide for the whole branding team
作者:	WheelerAlina,
出版地:	Hoboken, New Jersey
出版者:	John Wiley & Sons;
出版年:	c2013
版本:	4th ed.
面頁冊數:	x, 326 p.col. ill. : 29 cm.;
標題:	Advertising - Brand name products -
標題:	Brand name products -
標題:	Branding (Marketing) -
標題:	Trademarks - Design -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
附註:	Includes bibliographical references (p. 314-315) and indexes
摘要註:	"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher
ISBN:	978-1-118-09920-9

Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler - 4th ed.. - Hoboken, New Jersey : John Wiley & Sons, c2013. - x, 326 p. ; col. ill. ; 29 cm..
Includes bibliographical references (p. 314-315) and indexes.
ISBN 978-1-118-09920-9ISBN 978-1-118-41617-4ISBN 978-1-118-41874-1ISBN 978-1-118-43163-4ISBN 978-1-118-46501-1ISBN 978-1-118-46502-8ISBN 1-118-09920-6ISBN 1-118-41617-1ISBN 1-118-41874-3ISBN 1-118-43163-4ISBN 1-118-46501-6ISBN 1-118-46502-4
AdvertisingBrand name productsBranding (Marketing)Trademarks -- Brand name products -- Design

Designing brand identity : an essential guide for the whole branding team
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330 $a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher
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