Internet marketing
Overview
Works: | 24 works in 24 publications in 24 languages |
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Titles
Return on engagement : content, strategy, and design techniques for digital marketing
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Pre-commerce : how companies and customers are transforming business together
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Fashion promotion : building a brand through marketing and communication
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Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
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Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
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Big data marketing : engage your customers more effectively and drive value
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The digital metrics field guide : the definitive rreference for brands using the web, social media, mobile media, or email
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
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Behavioral marketing : delivering personalized experiences at scale
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Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things
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Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
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Digital marketing strategies for value co-creation : models and approaches for online brand communities
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