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Measuring electronic word-of-mouth e...

Weitzl, Wolfgang

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	developing and applying the eWOM trust scale
作者:	WeitzlWolfgang,
出版地:	Wiesbaden
出版者:	Springer Gabler;
出版年:	c2017
面頁冊數:	xviii, 375 p.ill. : 21 cm.;
集叢名:	Research
標題:	Internet marketing -
標題:	Word-of-mouth advertising -
附註:	Includes bibliographical references (p. 325-373)
ISBN:	978-3-658-15888-0

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale / Wolfgang Weitzl - Wiesbaden : Springer Gabler, c2017. - xviii, 375 p. ; ill. ; 21 cm.. - (Research).
Includes bibliographical references (p. 325-373).
ISBN 978-3-658-15888-0
Internet marketingWord-of-mouth advertising

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale
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