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Innovating analytics : word of mouth...

Freed, Larry

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	word of mouth index--how the next generation of net promoter can increase sales and drive business results
作者:	FreedLarry,
出版地:	Hoboken, New Jersey
出版者:	Wiley;
出版年:	c2013
面頁冊數:	v, 282 p.ill. : 24 cm.;
標題:	Consumer satisfaction -
標題:	Marketing research - Statistical methods -
標題:	Word-of-mouth advertising -
標題:	Internet marketing -
ISBN:	9781118779484
內容註:	Customer experience 2.0 -- NPS- What it is and what it does well -- NPS- Fundamentally flawed -- WoMI- The next generation of NPS -- The four drivers of business success -- Why the customer experience matters -- The customer experience measurement ecosystem -- Best customer experience practices -- Big data and the future of analytics

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
Freed, Larry

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results / Larry Freed - Hoboken, New Jersey : Wiley, c2013. - v, 282 p. ; ill. ; 24 cm..
Customer experience 2.0 -- NPS- What it is and what it does well -- NPS- Fundamentally flawed -- WoMI- The next generation of NPS -- The four drivers of business success -- Why the customer experience matters -- The customer experience measurement ecosystem -- Best customer experience practices -- Big data and the future of analytics.
Includes bibliographical references (p. 268-272) and index.
ISBN 9781118779484ISBN 1118779487
Consumer satisfactionMarketing researchWord-of-mouth advertisingInternet marketing -- Statistical methods

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
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