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Pre-commerce : how companies and cus...

Pearson, Bob (1962-)

Pre-commerce : how companies and customers are transforming business together

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how companies and customers are transforming business together
作者:	PearsonBob, 1962-
其他作者:	ZehrDan,
出版地:	San Francisco
出版者:	Jossey-Bass;
出版年:	c2011
版本:	1st ed.
面頁冊數:	x, 310 p.ill. : 24 cm.;
標題:	Consumer behavior -
標題:	Customer relations - Technological innovations -
標題:	Internet marketing -
標題:	Social media - Economic aspects -
附註:	Includes bibliographical references and index
ISBN:	978-0-470-92844-8
內容註:	The rise of pre-commerce The evolution of pre-commerce The move from market research to customer insights Meet the new influencers The secrets to successful pre-commerce marketing Building ambassadors for your brands The tectonic plates of the pre-commerce world How idea generation works Customer support : the new revenue stream Politics and business : reshaping our beliefs Creating your intellectual network Antibodies, enablers, and heroes Conclusion : getting started

Pre-commerce : how companies and customers are transforming business together
Pearson, Bob

Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr - 1st ed.. - San Francisco : Jossey-Bass, c2011. - x, 310 p. ; ill. ; 24 cm..
The rise of pre-commerce.
Includes bibliographical references and index.
ISBN 978-0-470-92844-8ISBN 978-1-118-02301-3ISBN 978-1-118-02302-0ISBN 978-1-118-02303-7ISBN 0-470-92844-1ISBN 1-118-02301-3ISBN 1-118-02302-1ISBN 1-118-02303-7
Consumer behaviorCustomer relationsInternet marketingSocial media -- Technological innovations -- Economic aspects

Zehr, Dan

Pre-commerce : how companies and customers are transforming business together
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