建國科技大學圖書館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Electronic word of mouth (eWOM) in t...

Dwivedi, Yogesh Kumar

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a state of the art analysis and future directions
作者:	IsmagilovaElvira,
其他作者:	DwivediYogesh Kumar,
其他作者:	SladeEmma,
其他作者:	WilliamsMichael D.,
出版地:	Cham
出版者:	Springer International Publishing;
出版年:	c2017
面頁冊數:	xvi, 138 p.ill. : 24 cm.;
集叢名:	SpringerBriefs in Business
標題:	Business -
標題:	Internet marketing -
標題:	Management information systems -
ISBN:	9783319524580

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions / Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams - Cham : Springer International Publishing, c2017. - xvi, 138 p. ; ill. ; 24 cm.. - (SpringerBriefs in Business).
Includes bibliographical references and index.
ISBN 9783319524580ISBN 9783319524597
BusinessInternet marketingManagement information systems

Dwivedi, Yogesh Kumar

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
LDR:00806nam2a2200229 4500 001 385663
005 20170208101101.0
009 19485414
010 1 $a 9783319524580 $b pbk. $d NT1997
010 1 $a 9783319524597 $b ebk.
100 $a 20190711d2017 u y0engy50 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Electronic word of mouth (eWOM) in the marketing context $e a state of the art analysis and future directions $f Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
210 $a Cham $c Springer International Publishing $d c2017
215 1 $a xvi, 138 p. $c ill. $d 24 cm.
225 2 $a SpringerBriefs in Business
320 $a Includes bibliographical references and index
410 0 $1 2001 $a SpringerBriefs in business
410 0 $1 2001 $a SpringerBriefs in Business
606 $a Business $v Encyclopedias. $2 lc $3 35692
606 $a Internet marketing $2 lc $3 123909
606 $a Management information systems $2 lc $3 66273
676 $a 650
680 $a HF5415.1265 $b .I86 2017
700 1 $a Ismagilova $b Elvira $3 375198
702 1 $a Dwivedi $b Yogesh Kumar $3 375199
702 1 $a Slade $b Emma $3 375200
702 1 $a Williams $b Michael D. $3 375201