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Fashion promotion : building a brand...
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Moore, Gwyneth
Fashion promotion : building a brand through marketing and communication
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
building a brand through marketing and communication
作者:
MooreGwyneth,
出版地:
Lausanne, Switzerland
出版者:
AVA Academia;
出版年:
c2012
面頁冊數:
176 p.ill. (chiefly col.) : 23 cm.;
集叢名:
Basics fashion management2
標題:
Fashion merchandising -
標題:
Internet marketing -
標題:
Public relations -
ISBN:
9782940411870
內容註:
Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection
Fashion promotion : building a brand through marketing and communication
Moore, Gwyneth
Fashion promotion
: building a brand through marketing and communication / Gwyneth Moore - Lausanne, Switzerland : AVA Academia, c2012. - 176 p. ; ill. (chiefly col.) ; 23 cm.. - (Basics fashion management ; 2).
Industry and context -- Marketing -- Media and PR -- Creating the vision -- Digital fashion -- Collaboration and connection.
Includes bibliographical references and index.
ISBN 9782940411870ISBN 2940411875
Fashion merchandisingInternet marketingPublic relations
Fashion promotion : building a brand through marketing and communication
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