Marketing
Overview
Works: | 29 works in 28 publications in 28 languages |
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Titles
Shopper marketing : how to increase purchase decisions at the point of sale
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The fine art of success : how learning great art can create great business
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Consumer behavior and culture : consequences for global marketing and advertising
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The art of selling to the affluent : how to attract, service, and retain wealthy customers and clients for life
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The passion conversation : understanding, sparking, and sustaining word of mouth marketing
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Predictive marketing : easy ways every marketer can use customer analytics and big data
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Youthnation : building remarkable brands in a youth-driven culture
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Experiential marketing : consumer behaviour, customer experience and the 7Es
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Bottom of the Pyramid marketing : making, shaping and developing BOP markets
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