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Consumer behavior and culture : cons...

Mooij, Marieke K. de (1943-)

Consumer behavior and culture : consequences for global marketing and advertising

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	consequences for global marketing and advertising
作者:	MooijMarieke K. de, 1943-
其他作者:	MooijMarieke K. de, 1943-
出版地:	Thousand Oaks
出版者:	SAGE Publications;
出版年:	c2011
版本:	2nd ed.
面頁冊數:	xv, 401 p.ill. : 23 cm.;
標題:	Consumer behavior -
標題:	Consumers - Psychology -
標題:	Marketing -
附註:	Includes bibliographical references and indexes
ISBN:	978-1-4129-7990-0

Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij - 2nd ed.. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. ; ill. ; 23 cm..
Includes bibliographical references and indexesRev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
ISBN 978-1-4129-7990-0ISBN 1-4129-7990-0
Consumer behaviorConsumersMarketing -- Psychology

Mooij, Marieke K. de

Consumer behavior and culture : consequences for global marketing and advertising
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