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Shopper marketing : how to increase ...

Maila, Ville

Shopper marketing : how to increase purchase decisions at the point of sale

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to increase purchase decisions at the point of sale
其他作者:	MailaVille,
其他作者:	StahlbergMarkus,
出版地:	London
出版者:	Kogan Page;
出版年:	2012
版本:	2nd ed.
面頁冊數:	xi, 282 p.ill. : 24 cm.;
標題:	Advertising, Point-of-sale -
標題:	Consumers - Decision making -
標題:	Marketing -
標題:	Shopping - Decision making -
附註:	Includes bibliographical references and index
摘要註:	"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--Provided by publisher
ISBN:	978-0-7494-6471-4

Shopper marketing : how to increase purchase decisions at the point of sale
Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg & Ville Maila - 2nd ed.. - London : Kogan Page, 2012. - xi, 282 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 978-0-7494-6471-4ISBN 978-0-7494-6472-1ISBN 0-7494-6471-2ISBN 0-7494-6472-0
Advertising, Point-of-saleConsumersMarketingShopping -- Decision making -- Decision making

Maila, Ville

Shopper marketing : how to increase purchase decisions at the point of sale
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