建國科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

圖書館個人資料蒐集告知聲明

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Predictive marketing : easy ways eve...

Artun, Omer (1969-)

Predictive marketing : easy ways every marketer can use customer analytics and big data

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	easy ways every marketer can use customer analytics and big data
作者:	ArtunOmer, 1969-
其他作者:	LevinDominique, 1971-
出版地:	Hoboken, New Jersey
出版者:	Wiley;
出版年:	2015
面頁冊數:	xxii, 246 p.ill. : 24 cm.;
標題:	Marketing -
附註:	Includes index
摘要註:	"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations -- in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience"--
ISBN:	9781119037361

Predictive marketing : easy ways every marketer can use customer analytics and big data
Artun, Omer

Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin - Hoboken, New Jersey : Wiley, 2015. - xxii, 246 p. ; ill. ; 24 cm..
Includes index.
ISBN 9781119037361ISBN 1119037360
Marketing

Levin, Dominique

Predictive marketing : easy ways every marketer can use customer analytics and big data
LDR:02638cam0 2200205 4500 001 359991
009 ocn894935301
010 1 $a 9781119037361 $b hbk. $d NT948
010 1 $a 1119037360 $b hbk.
100 $a 20160105d2015 k y0engy50 b
101 0 $a eng
102 $a us $b nj
105 $a a z 001yy
200 1 $a Predictive marketing $e easy ways every marketer can use customer analytics and big data $f Omer Artun, Dominique Levin
210 $a Hoboken, New Jersey $c Wiley $d 2015
215 1 $a xxii, 246 p. $c ill. $d 24 cm.
300 $a Includes index
330 $a "Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations -- in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience"--
606 $a Marketing $v Statistics $v Periodicals. $2 lc $3 35814
676 $a 658.8 $v 23
680 $a HF5415 $b A7458 2015
700 1 $a Artun $b Omer $f 1969- $3 337956
702 1 $a Levin $b Dominique $f 1971- $3 337957
801 0 $a cw $b CTU $c 20160105 $g AACR2