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The passion conversation : understan...

Phillips, Robbin

The passion conversation : understanding, sparking, and sustaining word of mouth marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	understanding, sparking, and sustaining word of mouth marketing
作者:	PhillipsRobbin,
出版地:	Hoboken, New Jersey
出版者:	Wiley;
出版年:	c2013
面頁冊數:	xii, 212 p.ill. : 23 cm.;
標題:	Word-of-mouth advertising -
標題:	Business referrals -
標題:	Marketing -
ISBN:	9781118533338

The passion conversation : understanding, sparking, and sustaining word of mouth marketing
Phillips, Robbin

The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.] - Hoboken, New Jersey : Wiley, c2013. - xii, 212 p. ; ill. ; 23 cm..
Includes bibliographical references (p. 196-197) and index.
ISBN 9781118533338ISBN 111853333X
Word-of-mouth advertisingBusiness referralsMarketing

The passion conversation : understanding, sparking, and sustaining word of mouth marketing
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