Word-of-mouth advertising

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results by: (書目-語言資料,印刷品)

The passion conversation : understanding, sparking, and sustaining word of mouth marketing by: (書目-語言資料,印刷品)

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale by: (書目-語言資料,印刷品)

HF5415.335

Marketing research

658.8/72

659.133

Internet marketing

Business referrals

HF5827.95

Word-of-mouth advertising

Marketing

Consumer satisfaction