Word-of-mouth advertising
Overview
| Works: | 3 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
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(Language materials, printed)
The passion conversation : understanding, sparking, and sustaining word of mouth marketing
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(Language materials, printed)
Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale
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(Language materials, printed)