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Springer Gabler

Titles

Measuring electronic word-of-mouth e...
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Weitzl, Wolfgang
Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale
by: Weitzl, Wolfgang
Customer co-design : a study in the ...
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Thallmaier, Stefan R.
Customer co-design : a study in the mass customization industry
by: Thallmaier, Stefan R.
 
 
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