Consumer behavior
Overview
| Works: | 12 works in 12 publications in 12 languages | |
|---|---|---|
Titles
Pre-commerce : how companies and customers are transforming business together
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(Language materials, printed)
Consumer behavior and culture : consequences for global marketing and advertising
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(Language materials, printed)
The human brand : how we relate to people, products, and companies
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(Language materials, printed)
Storytelling-case archetype decoding and assignment manual (SCADAM)
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(Language materials, printed)
Experiential marketing : consumer behaviour, customer experience and the 7Es
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(Language materials, printed)
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Subjects