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Springer Gabler

Titles

Measuring electronic word-of-mouth e...

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Weitzl, Wolfgang

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale

by: Weitzl, Wolfgang

Customer co-design : a study in the ...

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Thallmaier, Stefan R.

Customer co-design : a study in the mass customization industry

by: Thallmaier, Stefan R.

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