Think like your customer : a winning...
Stinnett, Bill.

 

  • Think like your customer : a winning strategy to maximizesale
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: a winning strategy to maximizesale
    作者: Stinnett, Bill.
    出版地: New York
    出版者: McGraw-Hill,;
    出版年: c2005.
    版本: 1st ed.
    面頁冊數: xxiv, 261 p.ill. : 23 cm.;
    標題: Consumer behavior. -
    標題: Selling. -
    標題: Customer relations. -
    標題: Customer loyalty. -
    ISBN: 0-07-144188-3
    內容註: Why customers buy -- What customers think about -- Whatcustomers really want -- How customers perceive value andrisk -- The cause and effect of business value -- The valueof customer relationships -- How customers buy --The sales process--redefined -- Anatomy of a buying decision --Reverse-engineering the buying process -- Elevating thebuying process -- Accelerating the buying process.
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