Why customers do what they do : who ...
Cohen, Marshal.

 

  • Why customers do what they do : who they are, why they buy, a
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: who they are, why they buy, a
    作者: Cohen, Marshal.
    出版地: New York
    出版者: McGraw-Hill;
    出版年: c2006
    版本: 1st ed.
    面頁冊數: vii, 184 p.ill. : 24 cm.;
    標題: Consumer behavior. -
    附註: Includes index.
    ISBN: 0-07-146036-5
    內容註: Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your valueequation -- The thinning middle --The supersizing of America Did you just call me ma'am? -- The five E's of marketingMarketing strategies for the future -- An action plan for fulfilling customer aspirations.
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