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Why customers do what they do : who ...
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Cohen, Marshal.
Why customers do what they do : who they are, why they buy, a
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
who they are, why they buy, a
作者:
Cohen, Marshal.
出版地:
New York
出版者:
McGraw-Hill;
出版年:
c2006
版本:
1st ed.
面頁冊數:
vii, 184 p.ill. : 24 cm.;
標題:
Consumer behavior. -
附註:
Includes index.
ISBN:
0-07-146036-5
內容註:
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your valueequation -- The thinning middle --The supersizing of America Did you just call me ma'am? -- The five E's of marketingMarketing strategies for the future -- An action plan for fulfilling customer aspirations.
Why customers do what they do : who they are, why they buy, a
Cohen, Marshal.
Why customers do what they do
= : who they are, why they buy, a / Marshal Cohen. ; - 1st ed.. - New York : McGraw-Hill, c2006. - vii, 184 p. ; ill. ; 24 cm..
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your valueequation -- The thinning middle --The supersizing of America Did you just call me ma'am? -- The five E's of marketingMarketing strategies for the future -- An action plan for fulfilling customer aspirations..
Includes index..
ISBN 0-07-146036-5
Consumer behavior.
Why customers do what they do : who they are, why they buy, a
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http://www.loc.gov/catdir/toc/fy0614/2006297414.html
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