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Services marketing : integrating cus...

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Bitner, Mary Jo

Services marketing : integrating customer focus across thefir

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating customer focus across thefir
作者:	ZeithamlValarie A.,
合作者:	BitnerMary Jo,
合作者:	GremlerDwayne D.,
出版地:	Boston
出版者:	McGraw-Hill/Irwin;
出版年:	c2006
版本:	4th ed.
面頁冊數:	xxvii, 708 p.ill., map : 27 cm.;
標題:	Service industries - Marketing. -
標題:	Customer services. -
標題:	Marketing. -
ISBN:	007-124496-4

Services marketing : integrating customer focus across thefir
Zeithaml, Valarie A.

Services marketing = : integrating customer focus across thefir / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; - 4th ed.. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 708 p. ; ill., map ; 27 cm..
Includes bibliographical references and index..
ISBN 007-124496-4
Service industriesCustomer services.Marketing. -- Marketing.

Bitner, Mary Jo

Services marketing : integrating customer focus across thefir
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