| 摘要註: |
"A central theme of this book is that companies today operate within a global marketplace and can only ignore this fact at their peril. The internationalization of finance and commerce has been brought about by the great advances in transportation, communications, and information-processing technology. This development introduces a dramatic new commercial reality-the global market for standardized consumer and industrial products on a previously unimagined scale. It places primary emphasis on the one great thing all markets have in common-the overwhelming desire for dependable, quality products at competitive prices. The international integration of markets also introduces global competition, making firms insecure even in their home markets"--Provided by publisher. |