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Integrated marketing communication : creative strategy from idea to implementation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creative strategy from idea to implementation
作者:	BlakemanRobyn, 1958-
出版地:	Lanham
出版者:	Rowman & Littlefield;
出版年:	c2024.
版本:	4th ed.
面頁冊數:	x, 382 p.ill. : 26 cm;
標題:	Communication in marketing. -
附註:	Revised edition of the author's Integrated marketing communication, [2018]
摘要註:	"Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--Provided by publisher.
ISBN:	9781538176320

Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th ed.. - Lanham : Rowman & Littlefield, c2024.. - x, 382 p. ; ill. ; 26 cm.
Revised edition of the author's Integrated marketing communication, [2018].
Includes bibliographical references and index..
ISBN 9781538176320ISBN 9781538176337
Communication in marketing.

Integrated marketing communication : creative strategy from idea to implementation
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