內容註: |
1. Introduction 2. Concept, Relevance and Management ofCX 3. Starting a Start-Up 4. Understanding The Outside World: Customers & The Surrounding Environment 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up 6. Inside-Out: Testing,Implementation and Communication of Customer Experience-Centric Experience Elements 7. Future Considerations |