• Creating a customer experience-centric startup : a step-by-step framework
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: a step-by-step framework
    作者: SuwelackThomas.,
    其他作者: StegemannManuel.,
    其他作者: AngFeng Xia.,
    出版地: Cham
    出版者: Springer;
    出版年: c2022
    面頁冊數: xvii, 152 p.ill. : 22 cm;
    集叢名: Business guides on the go
    標題: New business enterprises -
    標題: Customer relations - Management -
    ISBN: 9783030924577
    內容註: 1. Introduction 2. Concept, Relevance and Management ofCX 3. Starting a Start-Up 4. Understanding The Outside World: Customers & The Surrounding Environment 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up 6. Inside-Out: Testing,Implementation and Communication of Customer Experience-Centric Experience Elements 7. Future Considerations
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