| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 其他作者: |
BoukasNikolaos., |
| 其他作者: |
StylidisDimitrios., |
| 出版地: |
Wallingford, Oxfordshire |
| 出版者: |
CABI; |
| 出版年: |
c2022. |
| 面頁冊數: |
xii, 237 p.col. ill., col. maps : 25 cm.; |
| 集叢名: |
CABI regional tourism series |
| 標題: |
Tourism - Marketing. - Europe, Western - |
| 標題: |
Tourism - Europe, Western. - |
| 標題: |
Western Europe. - |
| 摘要註: |
"This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development"--Provided by publisher. |
| ISBN: |
9781789248753 |