| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 其他作者: |
SinghSurabhi., |
| 出版地: |
Hershey, PA |
| 出版者: |
Business Science Reference; |
| 出版年: |
c2022. |
| 面頁冊數: |
xvii, 272 p.ill. (some col.) : 26 cm.; |
| 集叢名: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 標題: |
Customer relations - Management - |
| 標題: |
Artificial intelligence - Marketing applications. - |
| 摘要註: |
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--Provided by publisher. |
| ISBN: |
9781799879602 |