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Marvel by design

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	KlantenRobert.,
其他作者:	ServertAndrea.,
其他作者:	StinsonLiz.,
其他作者:	ElbeinAsher.,
出版地:	Berlin
出版者:	Gestalten;
出版年:	2021.
面頁冊數:	319 p.ill. (chiefly col.), facsimiles, portraits : 34 cm.;
標題:	Graphic arts. -
標題:	Branding (Marketing). -
標題:	Comic books, strips, etc. -
附註:	Subtitle from cover.
摘要註:	As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design will celebrate the company's visual language with an in-depth exploration of the design process behind the brand's most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics. Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.
ISBN:	9783967040265
內容註:	Introduction. The art of designing Marvel /iz Stinson A brief history of Marvel: How a small comic book upstart transformed into a universe of creative design /ohn Rhett Thomas The Marvel method: Then and now: How Marvel's creative alchemy depended on reimagining the roles of writers and artist /ohn Rhett Thomas Who really makes a comic The graphic elements: Covers ; The craft of a cover: Graphic designer Paul Sahre explores how a cover is the doorway to a comic book /aul Sahre The graphic elements: Layouts ; The structure of storytelling: Artist, writer, and editor Carl Potts on how the bones of a comic book page set the stage for a powerful narrative /arl Potts The graphic elements: Logos ; A comic book's calling card: Graphic designer Mike Essl on how logos are a reflection of a book's visual storytelling /ike Essl The graphic elements: Color palettes ; The power of a palette: Technology has reshaped the classic Marvel look time and time again /sher Elbein The graphic elements: Lettering ; The quiet art of lettering: Virtual calligraphy's Chris Eliopoulos on how lettering shapes a comic book's story /hris Eliopoulos The graphic elements: In focus ; Why super heroes evolve: Comic book characters' many lives reflect the ever-changing world they exist in /ess Nevins Fantastic Four: Atomic-age super heroes Iron Man: Technology as a superpower Storm: Marvel's premier heroine Captain America: A symbol for an evolving nation Thor: A god as a super hero Black Panther: An Afrofuturist super hero avant la lettre Black Widow: Stylish and deadly Spider-Man: Marvel's hard-luck everyman hero Captain Marvel & Ms. Marvel: The growth of a feminist icon The Winter Soldier: Loss and recovery An oral history of Dawn of X: How design transformed House of X and Powers of X into two of Marvel's most ambitious titles /onathan Hickman, Tom Muller and Jordan D. White Marvel beyond Marvel: The visual language of comic books has influenced nearly every creative field from graphic design to art and apps /ark Wilson.

Marvel by design
Marvel by design / edited by Robert Klanten and Andrea Servert ; contributing editor, Liz Stinson - Berlin : Gestalten, 2021.. - 319 p. ; ill. (chiefly col.), facsimiles, portraits ; 34 cm..
Introduction..
Subtitle from cover..
Includes bibliographical references (page 319) and index..
ISBN 9783967040265ISBN 3967040267
Graphic arts.Branding (Marketing).Comic books, strips, etc.

Klanten, Robert.

Marvel by design
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010 1 $a 3967040267 $b hbk.
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200 1 $a Marvel by design $f edited by Robert Klanten and Andrea Servert $g contributing editor, Liz Stinson $g texts by Asher Elbein ... [et al.].
210 $a Berlin $c Gestalten $d 2021.
215 1 $a 319 p. $c ill. (chiefly col.), facsimiles, portraits $d 34 cm.
300 $a Subtitle from cover.
320 $a Includes bibliographical references (page 319) and index.
327 1 $a Introduction. $a The art of designing Marvel $a /iz Stinson $a A brief history of Marvel: How a small comic book upstart transformed into a universe of creative design $a /ohn Rhett Thomas $a The Marvel method: Then and now: How Marvel's creative alchemy depended on reimagining the roles of writers and artist $a /ohn Rhett Thomas $a Who really makes a comic $a The graphic elements: Covers ; The craft of a cover: Graphic designer Paul Sahre explores how a cover is the doorway to a comic book $a /aul Sahre $a The graphic elements: Layouts ; The structure of storytelling: Artist, writer, and editor Carl Potts on how the bones of a comic book page set the stage for a powerful narrative $a /arl Potts $a The graphic elements: Logos ; A comic book's calling card: Graphic designer Mike Essl on how logos are a reflection of a book's visual storytelling $a /ike Essl $a The graphic elements: Color palettes ; The power of a palette: Technology has reshaped the classic Marvel look time and time again $a /sher Elbein $a The graphic elements: Lettering ; The quiet art of lettering: Virtual calligraphy's Chris Eliopoulos on how lettering shapes a comic book's story $a /hris Eliopoulos $a The graphic elements: In focus ; Why super heroes evolve: Comic book characters' many lives reflect the ever-changing world they exist in $a /ess Nevins $a Fantastic Four: Atomic-age super heroes $a Iron Man: Technology as a superpower $a Storm: Marvel's premier heroine $a Captain America: A symbol for an evolving nation $a Thor: A god as a super hero $a Black Panther: An Afrofuturist super hero avant la lettre $a Black Widow: Stylish and deadly $a Spider-Man: Marvel's hard-luck everyman hero $a Captain Marvel & Ms. Marvel: The growth of a feminist icon $a The Winter Soldier: Loss and recovery $a An oral history of Dawn of X: How design transformed House of X and Powers of X into two of Marvel's most ambitious titles $a /onathan Hickman, Tom Muller and Jordan D. White $a Marvel beyond Marvel: The visual language of comic books has influenced nearly every creative field $a from graphic design to art and apps $a /ark Wilson.
330 $a As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design will celebrate the company's visual language with an in-depth exploration of the design process behind the brand's most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics. Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.
517 1 $a Graphic design strategies of the world's greatest comics company $z eng
601 0 2 $a Marvel Entertainment Group. $2 lc $3 391758
606 $a Graphic arts. $2 lc $3 39612
606 $a Branding (Marketing). $2 lc $3 391641
606 $a Comic books, strips, etc. $2 lc $3 312273
676 $a 740
702 1 $a Klanten $b Robert. $3 388248
702 1 $a Servert $b Andrea. $3 388249
702 1 $a Stinson $b Liz. $3 391756
702 1 $a Elbein $b Asher. $3 391757
801 0 $a cw $b CTU $c 20220721 $g AACR2