| 內容註: |
Part 1: Digital Marketing Essentials; Chapter 1: The Digital Marketing Environment; Chapter 2: The Digital Consumer; Part 2: Digital Marketing Tools and Channels; Chapter 3: Email, Websites, SEO and Paid Search; Chapter 4: Content Marketing; Chapter 5: Social Media Marketing; Chapter 6: Online Communities; Chapter 7: Mobile Marketing; Chapter 8: Augmented, Virtual and Mixed Reality; Part 3: Digital Marketing Strategy and Planning; Chapter 9: Digital Marketing Audits; Chapter 10: Digital Marketing Strategy and Objectives; Chapter 11: Digital Marketing Planning; Part 4: Digital Marketing Management; Chapter 12: Managing Resources and Reporting; Chapter 13: Digital Marketing Metrics and Analytics; Chapter 14: Integrating, Improving and Transforming Digital Marketing;. |