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Business-to-business marketing

Brennan, Ross (1957-)

Business-to-business marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	BrennanRoss, 1957-
其他作者:	CanningLouise.,
其他作者:	McDowellRaymond.,
出版地:	London
出版者:	SAGE Publications;
出版年:	c2020.
版本:	5th ed.
面頁冊數:	xiv, 405 p.col. ill. : 25 cm.;
標題:	Business & Management - Marketing. -
ISBN:	9781526494399
內容註:	Part I: Fundamentals of Business-to-Business Marketing Chapter 1: Business-to-Business Markets and Marketing Chapter 2: Buyer Behaviour Chapter 3: Inter-Firm Relationships and Networks Part II: Business-to-Business Marketing Analysis and Strategy Chapter 4: Responsible Business-to-Business Strategy Chapter 5: Researching Business-to-Business Markets Chapter 6: Business Market Segmentation Part III: Communicating and Interacting with Customers Chapter 7: Marketing Communication Chapter 8: Relationship Communication Chapter 9: Relationship Portfolios and Key Account Management Part IV: Managing Marketing Processes Chapter 10: Managing Product Offerings Chapter 11: Routes to Market Chapter 12: Price-Setting in Business-to-Business Markets.

Business-to-business marketing
Brennan, Ross

Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell. - 5th ed.. - London : SAGE Publications, c2020.. - xiv, 405 p. ; col. ill. ; 25 cm..
Part I: Fundamentals of Business-to-Business Marketing.
ISBN 9781526494399ISBN 1526494396
Business & Management -- Marketing.

Canning, Louise.

Business-to-business marketing
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