| 摘要註: |
"The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: New chapters on Digital ; Marketing and Analytics and Social Media Marketing ; Strong focus on marketing communications analytics ; Update of examples, case studies and reference. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree."--Provided by publisher. |