The revenue acceleration rules : sup...
McCormick, Kent (Product development consultant)

 

  • The revenue acceleration rules : supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies
    作者: UpadhyayShashi, 1970-
    其他作者: McCormickKent,
    出版地: Hoboken, NJ
    出版者: John Wiley & Sons;
    出版年: c2018.
    面頁冊數: xii, 180 p.ill. : 24 cm.;
    標題: Industrial marketing. -
    標題: Artificial intelligence. -
    附註: Includes index.
    ISBN: 9781119371953
    內容註: Introduction The CMO's challenge ABM and AI Data as the foundation AI as the intelligence layer Use-cases unveiled Mapping predictive to your business models Ten steps to successfully accelerate revenue with predictive and AI Supporting the CMO's journey.
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