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Marketing for competitiveness : Asia...

Hooi, Den Huan.

Marketing for competitiveness : Asia to the world! in the age of digital consumers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Asia to the world! in the age of digital consumers
作者:	KotlerPhilip.,
其他作者:	KartajayaHermawan, 1947-
其他作者:	HooiDen Huan.,
出版地:	Singapore
出版者:	World Scientific;
出版年:	c2017.
面頁冊數:	xiv, 288 p.ill. : 23 cm.;
標題:	Internet marketing - Asia. -
標題:	Marketing - Asia. -
ISBN:	9789813201965
內容註:	Preface : The Anatomy of Change: 1. Technology as the primary driver ; 2. Political-legal, economy, and social culture as the main drivers ; 3. Market as the ultimate driver Part I. Marketing is Transforming? Competitive Landscape : the Dynamic Arena: 4. Product-centric perspective : connectivity in product development ; 5. Customer-centric perspective : connecting with the digital consumer ; 6. Human-centric perspective : doing good by doing well in the connected world Part II. Marketing is Moving? Competitive Position : the Core Essence: 7. Being strategy : from positioning to confirmation ; 8. Core tactic : from differentiation to codification ; 9. Value indicator : from brand to character Part III. Marketing is Creating? Competitive Marketing : the Whole Set: 10. Marketing strategy for value exploration ; 11. Marketing tactic for value engagement ; 12. Marketing value with values Postface: Glorecalization Mindset : Asia to the World!: 13. Asia's local champions ; 14. Asia's regional players : Asia vision, local actions ; 15. Asia's multinational companies : global value, regional strategy, local tactics.

Marketing for competitiveness : Asia to the world! in the age of digital consumers
Kotler, Philip.

Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - Singapore : World Scientific, c2017.. - xiv, 288 p. ; ill. ; 23 cm..
Preface : The Anatomy of Change: 1. Technology as the primary driver ; 2. Political-legal, economy, and social culture as the main drivers ; 3. Market as the ultimate driver.
Includes bibliographical references..
ISBN 9789813201965ISBN 9813201967
Internet marketingMarketing -- Asia. -- Asia.

Kartajaya, Hermawan

Marketing for competitiveness : Asia to the world! in the age of digital consumers
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