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Content analysis : an introduction t...

Krippendorff, Klaus.

Content analysis : an introduction to its methodology

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an introduction to its methodology
作者:	KrippendorffKlaus.,
出版地:	Los Angeles
出版者:	SAGE;
出版年:	c2019.
版本:	4th ed.
面頁冊數:	xiv, 453 p.ill. : 26 cm.;
標題:	Content analysis (Communication) -
摘要註:	Since the first edition published in 1980, Content Analysis hashelped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis. --Provided by publisher.
ISBN:	9781506395661
內容註:	pt. I. Conceptualizing content analysis. History Conceptual foundation Uses and inferences pt. II. Components of content analysis. The logic of content analysis designs Unitizing Sampling Recording/coding Data languages Analytical constructs pt. III. Analytical paths and evaluativetechniques. Analytical/representational techniques Computer aids Reliability Validity A practical guide.

Content analysis : an introduction to its methodology
Krippendorff, Klaus.

Content analysis : an introduction to its methodology / KlausKrippendorff. - 4th ed.. - Los Angeles : SAGE, c2019.. - xiv, 453 p. ; ill. ; 26 cm..
pt. I. Conceptualizing content analysis. History.
Includes bibliographical references and index..
ISBN 9781506395661ISBN 150639566X
Content analysis (Communication)

Content analysis : an introduction to its methodology
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