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Fashion film : art and advertising i...

Rees-Roberts, Nick

Fashion film : art and advertising in the digital age

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	art and advertising in the digital age
作者:	Rees-RobertsNick,
出版地:	London
出版者:	Bloomsbury Visual Arts;
出版年:	2018
面頁冊數:	xv, 220 p., [16] p. of platesill. (some col.) : 24 cm.;
標題:	Fashion in motion pictures -
標題:	Motion pictures and the arts -
標題:	Advertising - Motion pictures -
附註:	Includes bibliographical references (p. 193-205) and index
摘要註:	The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digitalculture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms ofphotography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashio
ISBN:	9780857857002
內容註:	Introduction: Fashion film the long and short of it Promotion: digital fashion film Process: documentary fashion film Personalities:designer fashion film Conclusion: The end of fashion film

Fashion film : art and advertising in the digital age
Rees-Roberts, Nick

Fashion film : art and advertising in the digital age / Nick Rees-Roberts - London : Bloomsbury Visual Arts, 2018. - xv, 220 p., [16] p. of plates ; ill. (some col.) ; 24 cm..
Introduction: Fashion film.
Includes bibliographical references (p. 193-205) and index.
ISBN 9780857857002
Fashion in motion picturesMotion pictures and the artsAdvertising -- Motion pictures

Fashion film : art and advertising in the digital age
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