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Organizing marketing and sales : mas...
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Andersson, Per
Organizing marketing and sales : mastering contemporary B2B challenges
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
mastering contemporary B2B challenges
其他作者:
AnderssonPer,
其他作者:
AxelssonBjörn,
其他作者:
RosenqvistChristopher,
出版地:
United Kingdom
出版者:
Emerald Publishing;
出版年:
2018
版本:
1st ed.
面頁冊數:
xiv, 348 p.ill. : 25 cm.;
標題:
Industrial marketing -
標題:
Sales management -
附註:
Includes bibliographical references (p. 317-332) and index
摘要註:
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firmsIt also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization
ISBN:
9781787549692
Organizing marketing and sales : mastering contemporary B2B challenges
Organizing marketing and sales
: mastering contemporary B2B challenges / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist - 1st ed.. - United Kingdom : Emerald Publishing, 2018. - xiv, 348 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 317-332) and index.
ISBN 9781787549692
Industrial marketingSales management
Andersson, Per
Organizing marketing and sales : mastering contemporary B2B challenges
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