Corporate ethics for turbulent marke...
Mascarenhas, Oswald A. J.

 

  • Corporate ethics for turbulent markets : the market context of executive decisions
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: the market context of executive decisions
    作者: MascarenhasOswald A. J.,
    出版地: Bingley, UK
    出版者: Emerald Publishing Limited;
    出版年: 2018
    版本: 1st ed.
    面頁冊數: viii, 320 p.24 cm.;
    集叢名: Corporate ethics for turbulent markets
    標題: Business ethics -
    標題: Marketing - Management -
    標題: Risk management -
    附註: Includes bibliographical references (p. 281-294) and indexes
    摘要註: The tapestry of human behaviour in the marketplace today is turbulent, unpredictable, and chaotic. Yet it is also so diverse, rich and global that it presents a rare ethical and moral opportunity, and challenge, to out-behave competition and create enduring value. This is corporate ethics for corporate advantage. Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions focuses on the HOW of doing business - the economic, social, ethical, moraland spiritual values we bring to our business ventures - and how thereby we impact the world. The book focuses on the LEMS (legality, ethicality, morality, and spirituality) technique that we submit as a prescriptive benchmarking tool for all corporate thinking, deliberation, explanation, evaluation, choices, strategic implementation, accountability and moral responsibility. It demonstrates that by going beyond the legal obligation (legality) to do the "right thing" (ethicality), to do the "right thing rightly" (morality), and doing the "right thing rightly and for the right intentions" (spirituality), we can create a sure strategy for good decision making and implementation that can heal the world from its cur
    ISBN: 9781787561885
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