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Sloganization in language education ...

Breidbach, Stephan

Sloganization in language education discourse : conceptual thinking in the age of academic marketization

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	conceptual thinking in the age of academic marketization
其他作者:	SchmenkBarbara,
其他作者:	BreidbachStephan,
其他作者:	KüsterLutz,
出版地:	Bristol
出版者:	Multilingual Matters;
出版年:	2019
面頁冊數:	ix, 178 p.24 cm.;
標題:	Language and languages - Study and teaching -
標題:	Jargon (Terminology) -
附註:	Includes bibliographical references and index
摘要註:	"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"-- publisher
ISBN:	9781788921855

Sloganization in language education discourse : conceptual thinking in the age of academic marketization
Sloganization in language education discourse : conceptual thinking in the age of academic marketization / edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster - Bristol : Multilingual Matters, 2019. - ix, 178 p. ; 24 cm..
Includes bibliographical references and index.
ISBN 9781788921855
Language and languagesJargon (Terminology) -- Study and teaching

Schmenk, Barbara

Sloganization in language education discourse : conceptual thinking in the age of academic marketization
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