| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
AllenJonathan P., |
| 出版地: |
New York |
| 出版者: |
Routledge; |
| 出版年: |
2019 |
| 版本: |
1st ed. |
| 面頁冊數: |
x, 249 p.ill. : 24 cm.; |
| 標題: |
Information technology - Economic aspects - |
| 標題: |
Entrepreneurship - |
| 標題: |
Internet service providers - |
| 標題: |
New business enterprises - |
| 附註: |
Includes bibliographical references and index |
| ISBN: |
9781138583696 |
| 內容註: |
Preface Digital entrepreneurship: new opportunities and challenges Choosing a digital business idea Creating a digital business design Building a business prototype Digital content for business Business prototype look and feel Business prototype features Web analytics Creating and tracking business goals Usability and customer experience Customer acquisition in a digital world Digital businessexperiments Launching a new digital business venture Key terms Appendices Index |