建國科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

圖書館個人資料蒐集告知聲明

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic communication at work : th...

Lennard, Diane (1953-)

Strategic communication at work : the impact paradigm

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the impact paradigm
作者:	LennardDiane, 1953-
出版地:	New York
出版者:	Routledge;
出版年:	2018
面頁冊數:	x, 178 p.20 cm.;
標題:	Communication in organizations -
標題:	Managerial economics -
標題:	Organization - Research -
標題:	Strategic planning -
附註:	Includes bibliographical references (p. [173]-174) and index
摘要註:	"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the 1st part of the book explaining the benefits of using a single framework for all strategic communication. The 2nd part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The 3rd part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills"--Provided by publisher
ISBN:	978-1-138-71462-5

Strategic communication at work : the impact paradigm
Lennard, Diane

Strategic communication at work : the impact paradigm / Diane Lennard - New York : Routledge, 2018. - x, 178 p. ; 20 cm..
Includes bibliographical references (p. [173]-174) and index.
ISBN 978-1-138-71462-5ISBN 978-1-138-71459-5
Communication in organizationsManagerial economicsOrganizationStrategic planning -- Research

Strategic communication at work : the impact paradigm
LDR:01877cam0 2200253 450 001 379419
005 20180626034112.0
009 962234243
010 1 $a 978-1-138-71462-5 $b pbk. $d NT1002
010 1 $a 978-1-138-71459-5 $b hbk.
010 1 $z 978-1-315-23078-8 $b ebook
010 1 $z 978-1-351-86308-7 $b Mobipocket ebook
010 1 $z 978-1-351-86309-4 $b ePub ebook
010 1 $z 978-1-351-86310-0 $b PDF ebook
100 $a 20180723d2018 m y0engy50 ba
101 0 $a eng
102 $a us
105 $a y a 001yy
200 1 $a Strategic communication at work $e the impact paradigm $f Diane Lennard
210 $a New York $c Routledge $d 2018
215 1 $a x, 178 p. $d 20 cm.
300 $a Includes bibliographical references (p. [173]-174) and index
330 $a "Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the 1st part of the book explaining the benefits of using a single framework for all strategic communication. The 2nd part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The 3rd part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills"--Provided by publisher
606 $a Communication in organizations $2 lc $3 67080
606 $a Managerial economics $2 lc $3 66098
606 $a Organization $x Research $2 lc $3 367616
606 $a Strategic planning $2 lc $3 65485
676 $a 658.45 $v 23
680 $a HD30.3 $b .L46 2018
700 1 $a Lennard $b Diane $f 1953- $3 367615