| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
concepts, practices, data, law and ethics |
| 作者: |
LipschultzJeremy Harris, 1958-. |
| 出版地: |
New York, NY |
| 出版者: |
Routledge, an imprint of the Taylor & Francis Group; |
| 出版年: |
2018 |
| 版本: |
2nd ed. |
| 面頁冊數: |
xx, 372 p.ill. : 24 cm.; |
| 標題: |
Social media. - |
| 標題: |
Social networks. - |
| 標題: |
Online social networks. - |
| 標題: |
Social media - Law and legislation. - |
| 標題: |
Social media - Moral and ethical aspects - |
| 附註: |
Earlier edition: 2015 |
| ISBN: |
9781138229761 |
| 內容註: |
1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. SocialMedia Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy |