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Misbehaving : the making of behaviou...

Thaler, Richard H. (1945-)

Misbehaving : the making of behavioural economics

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the making of behavioural economics
作者:	ThalerRichard H., 1945-
出版地:	[London], UK
出版者:	Penguin Books;
出版年:	2016
面頁冊數:	xiv, 415 p.ill. : 20 cm.;
標題:	Economics - Psychological aspects -
附註:	Includes bibliographical references (p. [373]-391) and index
摘要註:	BEHAVIOURAL ECONOMICS. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments
ISBN:	978-0-241-95122-4

Misbehaving : the making of behavioural economics
Thaler, Richard H.

Misbehaving : the making of behavioural economics / Richard H. Thaler - [London], UK : Penguin Books, 2016. - xiv, 415 p. ; ill. ; 20 cm..
Includes bibliographical references (p. [373]-391) and indexOriginally published: New York: W.W. Norton; London: Allen Lane, 2015.
ISBN 978-0-241-95122-4
Economics -- Psychological aspects

Misbehaving : the making of behavioural economics
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