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Entertainment management : towards b...
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Moss, Stuart (1972-)
Entertainment management : towards best practice
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
towards best practice
其他作者:
MossStuart, 1972-
其他作者:
WalmsleyBen,
出版地:
Wallingford, Oxfordshire
出版者:
CABI;
出版年:
2014.
面頁冊數:
xiv, 311 p.ill. : 26 cm.;
集叢名:
CABI tourism texts
標題:
Performing arts - Management. -
ISBN:
9781780640228
內容註:
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
Entertainment management : towards best practice
Entertainment management
: towards best practice / edited by Stuart Moss, Ben Walmsley. - Wallingford, Oxfordshire : CABI, 2014.. - xiv, 311 p. ; ill. ; 26 cm.. - (CABI tourism texts).
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future..
Includes bibliographical references and index..
ISBN 9781780640228ISBN 9781780640235
Performing arts -- Management.
Moss, Stuart
Entertainment management : towards best practice
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