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Successful social media and ecommerc...

Kolb, Dani

Successful social media and ecommerce strategies in the wine industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	SzolnokiGergely,
其他作者:	ThachLiz, 1961-
其他作者:	KolbDani,
出版地:	Houndmills, Basingstoke Hampshire
出版者:	Palgrave Macmillan;
出版年:	2016
面頁冊數:	xiv, 168 p.ill. : 23 cm.;
標題:	Wine - Internet marketing -
標題:	Social media - Marketing -
標題:	Wine industry -
摘要註:	Social media and ecommerce has an enormous impact on today's wine industry, particularly among the Internet-savvy millennial generation. this book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital win marketing
ISBN:	9781137602978

Successful social media and ecommerce strategies in the wine industry
Successful social media and ecommerce strategies in the wine industry / edited by Gergely Szolnoki, Liz Thach and Dani Kolb - Houndmills, Basingstoke Hampshire : Palgrave Macmillan, 2016. - xiv, 168 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 9781137602978ISBN 113760297X
WineSocial mediaWine industry -- Internet marketing -- Marketing

Szolnoki, Gergely

Successful social media and ecommerce strategies in the wine industry
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